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Jaeger-LeCoultre celebrates Dubai’s Expo win through art


24th Dec 2013 – By Salma Awwad (Arabian Business)

To celebrate Dubai’s winning bid to host the World Expo 2020, Swiss watchmaker Jaeger-LeCoultre commissioned Ali Omar Ermes to create ‘The Expo painting’ named Tawasul Al-Himam – ‘The Continuum of Resolve’.

Libyan artist Ali Omar Ermes is internationally renowned for his paintings based on Arabic literature and letter forms.

‘Connecting Minds, Creating the Future’ is the title of the country’s Expo, with a focus on mobility, sustainability and opportunity. The painting brings these themes together and highlights this project as the UAE’s ‘moment in time’ to make a global impact.

Another important element is the reference to a precise ‘moment in time’ when everything comes together, and this was mainly inspired by a visit to the Jaeger-LeCoultre manufacturing headquarter in Le Sentier in SwitzerlandAli Omar Ermes

The painting was presented to HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline & Group and chairman of Dubai’s Higher Committee to host the World Expo in 2020.

Jaeger-LeCoultre has a long history with World Expo dating back to the inaugural Expo in London in 1851 and demonstrates its continuous support by commemorating Dubai’s win as host city.

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