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JAEGER-LECOULTRE CELEBRATES DUBAI’S EXPO WIN THROUGH ART

JAEGER-LECOULTRE CELEBRATES DUBAI’S EXPO WIN THROUGH ART

24th Dec 2013 – By Salma Awwad (Arabian Business)

To celebrate Dubai’s winning bid to host the World Expo 2020, Swiss watchmaker Jaeger-LeCoultre commissioned Ali Omar Ermes to create ‘The Expo painting’ named Tawasul Al-Himam – ‘The Continuum of Resolve’.

Libyan artist Ali Omar Ermes is internationally renowned for his paintings based on Arabic literature and letterforms.

‘Connecting Minds, Creating the Future’ is the title of the country’s Expo, with a focus on mobility, sustainability, and opportunity. The painting brings these themes together and highlights this project as the UAE’s ‘moment in time’ to make a global impact.


Another important element is the reference to a precise ‘moment in time’ when everything comes together, and this was mainly inspired by a visit to the Jaeger-LeCoultre manufacturing headquarter in Le Sentier in Switzerland.
Ali Omar Ermes


The painting was presented to HH Sheikh Ahmed bin Saeed Al Maktoum, chairman, and chief executive of Emirates Airline & Group and chairman of Dubai’s Higher Committee to host the World Expo in 2020.

Jaeger-LeCoultre has a long history with World Expo dating back to the inaugural Expo in London in 1851 and demonstrates its continuous support by commemorating Dubai’s win as a host city.






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The Smithsonian National Museum of African Art exhibiting a Ali Omar Ermes artwork
The Smithsonian National Museum of African Art exhibiting a Ali Omar Ermes artwork

The Smithsonian National Museum of African Art is the only national museum in the US dedicated to the collection of the arts of Africa. On exhibit are the finest examples of traditional and contemporary art from the continent of Africa including Ghana Amer and Ali Omar Ermes

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JAEGER-LECOULTRE PROUDLY CELEBRATES THE SPIRIT OF INVENTION OF DUBAI EXPO 2020 BY PRESENTING A SPECIALLY COMMISSIONED PAINTING TO THE HIGHER COMMITTEE
JAEGER-LECOULTRE PROUDLY CELEBRATES THE SPIRIT OF INVENTION OF DUBAI EXPO 2020 BY PRESENTING A SPECIALLY COMMISSIONED PAINTING TO THE HIGHER COMMITTEE

Jaeger-LeCoultre Middle East Brand Director Renaud Pretet and members of the Touchline board were recently received by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Higher Committee for Dubai Expo 2020 to present the special painting ‘Tawasul Al-Himam’ (The Continuum of Resolve) by Ali Omar Ermes. The great work of art was commissioned by Jeager-LeCoultre and Touchline FZ-LLC in celebration of Dubai’s expo theme.

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TATE BRITAIN. EAST-WEST: OBJECTS BETWEEN CULTURES
TATE BRITAIN. EAST-WEST: OBJECTS BETWEEN CULTURES

East-West: Objects Between Cultures
Free entry
Tate Britain: Exhibition
1 September 2006 – 18 February 2007

Ali Omar Ermes, Shadda 1980

Watercolour and gold on paper
635 x 615 mm
Lent by the British Museum

The verse inscription relates to social equality. Like the Tachiste works displayed in this room, ‘Shadda‘ depicts a gesture imbued with meaning. Although some of these Tachiste works are reminiscent of calligraphy, Arabic script is given spiritual significance in Ermes’ work, as a written expression of Qur’anic revelation.

What is the relationship between image and word in this example of calligraphy?

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